Press Release

Shweet 2 is Launched

New Version of Shweet™ Adds More Fun Features

TORONTO, ONTARIO--(Aug. 30, 2011) - Kibboko, Inc. announces Shweet 2, an upgraded version of their interactive entertainment site, Shweet.com. Shweet 2 includes a sleek new user interface, embedded video content, and a new point-reward system.

"With Shweet 2 it's more fun to discover content and products," said Keith Bates, CEO of Kibboko, Shweet's parent company. "Our programming now features far more video than before, drawn from our partners and elsewhere on the web. Our members earn points for sharing, and can use them to enter contests. We're pleased to see that the new design is very popular."

Also new to Shweet 2 are content recommendations, trivia questions, and the ability to email videos directly from Shweet.com. The Shweet 2 service is deployed on the Shweet home page and also on select partners, like AOL's Cambio.com.

"We love the new Shweet." said Laura Pearce, director of marketing, AOL Canada, "It has been a great to see our visitors enjoying the service and sharing more Cambio content with friends. It is a pleasure working with the team at Shweet, and we have already seen our content exposed to hundreds of thousands of people as a result of their platform."

To experience Shweet 2 visit http://www.shweet.com.

About Shweet.com

Shweet.com is a consumer website where users discover content, receive points for sharing it with friends, and then use these points to enter sweepstakes. Shweet provides co-branded services to content publishers and brands. Shweet.com is a division of Kibboko, Inc. "Shweet" logo, name and designs; "Sharing With Benefits" are the property, trademarks and copyright works of Kibboko, Inc. Additional trademarks and copyrighted works may be listed at shweet.com. All rights are reserved. Kibboko's designs, user interface, technologies & models are the subjects of patents pending. Other trademarks may be the property of their respective owners.

About AOL

AOL Inc. (NYSE:AOL) is a premier global media company with a suite of brands and products serving consumers, advertisers and publishers worldwide. The AOL Huffington Post Media Group is a leading source of news, opinion, entertainment, community and digital information comprised of a wide range of destination websites, including AOL.com, The Huffington Post, TechCrunch, Moviefone, Engadget, Patch, AOL Music, StyleList and MapQuest. The AOL Advertising.com Group includes Advertising.com, ADTECH, Pictela, Video, inclusive of goviral and 5min Media, Content Solutions and Sponsored Listings and serves a combined content and advertising market at scale through video, brand advertising, content and ad serving. AOL is focused on engaging consumers and providing online advertising services and solutions on both AOL Huffington Post Media Group destination websites and third party websites, in addition to serving consumer platforms including AOL Mail, AIM, about.me, and mobile experiences. AOL also operates one of the largest Internet subscription access services in the United States, which serves as another distribution channel for its consumer offerings.

 

Shweet.com Launches in Beta

Exciting New Service Offers Fun for Consumers and a New Channel for Advertisers

TORONTO, ONTARIO--( 01/20/11) - Kibboko, Inc. today announced the beta launch of Shweet™, a new consumer service where you can win exciting prizes by sharing links with your friends. Every day at Shweet.com there are new links to funny videos, trailers, offers, cool stores, and great causes. Find the ones that you like and share them with your friends via Facebook and/or Twitter and you are automatically entered in a draw to win the associated prize!"Shweet is an exciting new way for advertisers to get their message out into the world, to reach new audiences and bring in new fans for their product, service or cause," said Keith Bates, founder and CEO of Kibboko. "We are excited by the fun and success that Shweet creates for consumers and advertisers alike.""We love that Shweet is fun for users and full of variety - you never know what you'll discover," added Pendar Yousefi, head of User Experience at Kibboko.Shweet.com is at:http://www.shweet.com.

Kibboko connects people with products, brands and content in an exciting and enjoyable way. Shweet is Kibboko's newest service but it follows a line of firsts. Kibboko's Scout Publisher, launched in February of 2010, was the first dynamic rich-media content discovery service, and the first in the world to recommend products (like books, movies and apps) based on reading habits. Scout Shopper soon followed, and was the first service to recommend apps that fit your lifestyle based on your Facebook profile. Kibboko has served over 22 million unique visitors, and its products have loaded on over 130 million web pages. The company has filed nine patents covering its technologies and designs.© 2011, Kibboko, Inc. "Shweet" logo and name, "Kibboko" logo and name, and "Scout" logo and name are the property, trademarks and copyright works of Kibboko, Inc. All rights are reserved. Kibboko's designs, user interface and technologies are the subjects of patents pending. Other trademarks may be the property of their respective owners.

 

Kibboko, Inc. Unveils Scout™ for News Publishers

Scout Takes Article Personalization Farther and Adds Suggestions for Books, e-Books

 

Toronto, ON (February 4, 2010) - Kibboko today introduced Scout as its brand for the powerful new release of Kibboko’s content personalization system for publishers. Scout comes with a sleek new interface and goes beyond articles to suggest books and e-books.

“We are thrilled to bring Scout to publishers,” said Keith Bates, Kibboko’s founder and CEO. “Scout goes beyond article recommendation and now uses our patent-pending Bamboo™ technology to suggest books and e-books. All in one beautiful package. And it only takes an hour to set up! Scout is a fabulous service for publishers that delivers big increases in the number of articles shown to their local readers. At Kibboko we like to say that ‘Scout is made by readers, for readers’.”

“Scout delivers a more dynamic experience than its predecessor, plus Scout comes with all of Kibboko’s deep personalization intelligence on our hosted back-end,” added Julian Paas, Kibboko’s CTO. “On the client-side the Scout application is now implemented in Flash™, while our infrastructure runs in the cloud. Scout is a profoundly effective, reliable and scalable service and was designed from the start for the intense demands of massive news and content sites.”

Scout makes personalized article suggestions that encourage readers to visit more articles and go deeper into publisher sites. Its combination of rich user interface, dynamic presentation coupled with deep intelligence and e-commerce capabilities is unique and potent. Kibboko has nine patents pending on Scout’s e-commerce/shopping system, personalization technologies and user interface.

About Kibboko:

Kibboko, Inc. is a software service company based in Toronto, Canada. Kibboko’s Scout service delivers sophisticated personalization to large online news and content publishers and also provides smart suggestions for books and e-books. Kibboko’s Scout service serves millions of page-views every month, serves millions of unique visitors, and delivers speed, reliability and scalability.

© 2010 Kibboko, Inc.  “Kibboko” logos and name, “Scout” logo and name, “Bamboo”, “"More visitors, staying longer"”, "PaperPal", "Harold the Busy Executive" and "Harold's Cat" characters are the property and trademarks and copyright works of Kibboko, Inc.  All rights are reserved.  Kibboko's design, user interface and technologies for recommendation, personalization and e-commerce/shopping are the subjects of patents pending.  Other trademarks may be the property of their respective owners.